commARCH (Commercial Architecture), May/June 2020
Youth sports in the US alone is a 192 billion market Globally the youth sports market is projected to be 831 billion by 2023 Statista Christina Gough December 10 2019 By way of comparison the NFL the worlds juggernaut of professional sports is worth 15 billion Wintergreen Research Inc November 2019 The National Council of Youth Sports estimates more than 60 million boys and girls participate in US organized sports Furthermore 65 percent of youth under 17 participate in at least one organized sport during their childhood and adolescence J Phys Act Health March 2015 All that participation adds up to spending 63 percent of American families spend 100 to 499 per child per month 18 percent spend 500 999 11 percent spend 1000 1999 8 percent spend 2000 or more Wherever US families fit within spending levels they universally look at youth sports as a necessity They would rather cut back on entertainment 55 take fewer vacations 40 and or even cut back on their retirement savings 23 than not support their childs sports activities USA TODAY September 5 2017 TD Ameritrade survey of parents between 30 and 60 years old Youth sports is a nascent market that will continue to grow The Aspen Institute predicts there likely will be a return to youth sports this summer beginning in July with 75 percent of overall participants returning in the fall Tom Farrey executive director of Institutes Sports and Society Program April 1 2020 commARCH 50
You must have JavaScript enabled to view digital editions.
